Mission Statement

“Ordinary people making positive changes in the lives of others by creating clothing with a voice®; that inspires social changes while using apparel as tools to help fund social programs.”

Our mission: To reach as many people as possible with a positive message that lets them know that they are more than their addiction and abuse. That it is possible to Break the Chain of what has been for some a generational curse. We want people to stand up world wide and rewrite their personal definition. You can become who you are supposed to be, not what your addiction or abuse has lead you to believe you are. We all know someone that's been affected. Together we can change the way people view themselves and others. We wear it to Share it. Together we can Break the Chain.

How we do it: Break the Chain® Apparel uses edgy messages and graphics to reach those that have been impacted by Bullying, Domestic Violence, Child Abuse, Elder Abuse, Suicide, Verbal Abuse, and Addictions.

We speak out against the unspeakable by simply getting dressed. The message you wear today may inspire someone to ask for help. By standing united we will make a difference. IT STARTS WITH ONE VOICE!

When you purchase our gear you will INSPIRE, CHALLENGE, IGNITE, MOTIVATE and EMPOWER yourself and others to BREAK THE CHAIN®.